I created the Power Hitters Club to provide a powerful community for Facebook marketers to share, learn and help one another. The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Jon Loomer
Want a preview of these great features? Some of our Quick Video Tutorials are FREE to view.
Take over 25 quizzes consisting of more than 70 questions covering topics such as Facebook ad reporting, custom audiences and optimization.
This FREE series consists of 20 videos covering the primary factors that impact Facebook advertising success, and the specific ways that you should approach them.
Need a more personal touch? Book a 45-minute session for a live session with Jon or one of his experts to give your business a boost.
Our agency is based in Cape Town, South Africa and when I started with Facebook marketing (almost 7 years ago) for our clients, finding training resources in South Africa was non-existent and many international training options were unaffordable due to the exchange rate. Then I stumbled upon Jon Loomer’s blog posts and all the lights went on. I have been following him for years and being part of the Facebook group and having access to the webinars has been the backbone of my (ongoing!) learning curve with Facebook.
The value I get from Jon’s information and training is priceless. It’s always up to date and the way that he approaches a topic and explains even difficult implementations, including having questions answered on the Facebook group by experts, has made Jon Loomer and his Facebook group my go-to for developing my skills as a Facebook Marketer. I give him 10 stars!
Fantastic value training, access to an engaged and helpful Facebook community with regular involvement from Jon. The PHC helps me stay current and at the cutting-edge of Facebook advertising, which in turn allows me to create value for my clients.
With Jon’s direct input and with access to the many other advanced Facebook marketers in the group, the PHC provides an unparalleled opportunity to learn from others, to have your Facebook marketing questions answered, and to truly master Facebook marketing.
Being a member of the PHC has enabled me to stay on the top of my Facebook game. Not only do I take advantage of Jon’s extensive wealth of knowledge in all things Facebook marketing, but I benefit from the insights, ideas and experiences of some superb and top notch marketers who are also members of this awesome club.
Jon has surpassed my expectations and being a PHC member has saved our company time, money and frustration. His knowledge, passion and natural ability to break down complex information into simple terms and processes has been absolutely priceless.
MostPopular
Power Hitters Club – Elite is the full package for advanced Facebook advertisers. It includes access to…
• An active and helpful community for PHC – Elite members only
• Live weekly webinars
• More than 400 weekly webinar replays
• Weekly Strategy Sessions
• A collection of training program replays ($47 – $497 value each)
• Access to LIVE training program webinars ($47 – $497 value each)
One of the most valuable pieces of this membership is access to a private Facebook group for advanced Facebook advertisers only. This is where experienced advertisers from all industries and backgrounds go to share stories and help one another.
This is also the group that Jon spends more time in! While it's not intended to be an "Ask Jon Forum," Jon does regularly engage in this community.
Every week, live webinars are conducted for PHC - Elite members. These members also have access to a library of all prior replays (Over 400 of them!) on the members' site.
PHC Elite members receive an exclusive rate on one-on-one consultations with Jon - only $247 (regular price $497 - that’s half off!). Get all your Facebook marketing strategy, setup and optimization questions answered by Jon himself!
Join Jon and other PHC Elite members for live Strategy Sessions. These weekly sessions are your chance to discuss Facebook marketing challenges, struggles, and any trends you are seeing.
Since 2015, I have conducted several training programs and workshops. These trainings can be purchased by non-members for anywhere from $147 to $497. However, all replays are available to PHC - Elite members at no extra cost!
PHC - Elite members also get access to the live stream of these training programs. I use Facebook Live to stream the lessons to PHC - Elite members via the private Facebook group.
Examples of training you can access as a PHC - Elite member:
• Conversions Events Mastery
• Tracking, Targeting and Optimization in an era of greater privacy
• Facebook Pixel Masterclass
You'll continue to get access to all future training programs not listed here as long as you are a PHC - Elite member.
Live weekly webinars are available to PHC - Elite members only (the replays are available to PHC - Basic members). Every Wednesday at 4pm EST, a live webinar is held to update members on everything that happened during the past week that impacts them as an advanced Facebook advertiser. There are typically around 10 topics covered during these 30-40 minute webinars that also include a period for Q&A.
Facebook changes fast. This is how you stay ahead of those changes!
Power Hitters Club – Basic is a scaled-down version of Power Hitters Club – Elite. Basic focuses on the power of the community, providing exclusive access to a private Facebook group for PHC – Basic members only. Basic members will also get access to my Quick Video Tutorials as well as recordings to my weekly webinars that are otherwise provided live to Power Hitters Club – Elite members.
Meta needs to remove performance goals… I don’t mean that Meta should remove them all because performance goals are critical. This is one of the primary factors that drives ad delivery optimization. The Confusion I’ve been thinking a lot about how so many advertisers are confused about the roles of campaign objectives and performance goals,... Read more »
The post Remove Performance Goal Options appeared first on Jon Loomer Digital.
A few weeks ago, Meta started rolling out the Engaged Customers Audience Segment for Advantage+ Shopping Campaigns. This gives advertisers more insight into their reporting. I finally have it, and Meta made a worthwhile change: It’s now called “Engaged Audience.” Many advertisers questioned the original name of this audience segment because the entire point was... Read more »
The post Engaged Customers Now Engaged Audience appeared first on Jon Loomer Digital.
Meta's campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
The post How Meta Could Improve Campaign Construction Flow appeared first on Jon Loomer Digital.
Are you not sure if what you’re promoting qualifies as a special ad category? If you run Meta ads that promote something in Credit, Employment, Housing, or Politics, you need to declare a special ad category. This helps you to avoid breaking certain rules and laws. But, sometimes there’s gray area regarding whether a special... Read more »
The post Is a Special Ad Category Required? appeared first on Jon Loomer Digital.
Should you still use Advantage Campaign Budget? The answer is complicated… What is Advantage Campaign Budget? In the standard campaign construction, budgets are set individually in the ad set. Advantage Campaign Budget allows you to set a campaign budget that applies to all ad sets within it. Your budget will be distributed optimally between ad... Read more »
The post Still Use Advantage Campaign Budget? appeared first on Jon Loomer Digital.
First, it’s important to understand what the campaign objective actually does. Most advertisers confuse the objective for the primary factor that controls ad delivery. It’s not. Just because your campaign objective is Sales doesn’t mean that delivery will be optimized for sales. Your performance goal does that. You could pick a sales objective and set... Read more »
The post How to Pick Your Campaign Objective appeared first on Jon Loomer Digital.
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here's how...
The post A Guide to Custom Metrics in Meta Ads Manager appeared first on Jon Loomer Digital.
Most Meta advertisers know that an auction drives ad delivery, but do you know how this works? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and... Read more »
The post How to Win the Meta Ad Auction appeared first on Jon Loomer Digital.
I’m running a new test… About a month ago, I told you about a lead quality test I was running. It meant to compare results of three different optimization options. That test crashed and burned quickly because it was too complicated. I’ve made some tweaks and simplified it. Basis of This Test I want to... Read more »
The post A Test of Lead Quality appeared first on Jon Loomer Digital.
PHC
